Marketing copywriter/communication
MAIN PURPOSE OF THE JOB
We are seeking a creative and results-driven Marketing Copywriter & Communications Specialist to join our marketing team. In this role, you will be responsible for crafting compelling and engaging copy for a variety of marketing materials, including emails, advertisements, social media posts, and other communications. You will also be responsible for creating and executing effective communications strategies to support marketing initiatives and drive customer engagement.
FUNCTION
/DEPARTMENT
Marketing
Location
Agra/Noida
JOB REQUIREMENTS
EDUCATION QUALIFICATION
A Bachelor's degree in marketing, communications, or a related field
KEY SET OF SKILLS /
EXPERIENCE
3+ years of experience in a marketing copywriting or communications role, with a proven track record of creating effective and engaging copy
Excellent writing and editing skills, with the ability to write for a variety of mediums and audiences
Strong understanding of marketing principles, including email marketing, social media, and content marketing
Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously
KEY RESPONSIBILITIES OF THE JOB
SNO
AREAS
1.
Write clear, concise, and compelling copy for a variety of marketing materials, including emails, advertisements, social media posts, and other communications
2.
Collaborate with the marketing team to develop and execute effective communications strategies, including email campaigns and social media plans
3.
Develop and maintain a strong brand voice and tone across all communications, ensuring consistency and alignment with brand guidelines
4.
Conduct research and stay up-to-date on industry trends and customer insights to inform marketing strategies and improve the effectiveness of communications
5.
Collaborate with cross-functional teams, including design, web development, and product teams, to ensure that communications are cohesive and effective
6.
Measure the success of marketing and communications initiatives, providing data-driven insights and recommendations for improvement
7.
Manage the creation and distribution of internal communications, ensuring that employees are informed and engaged
