JOB DESCRIPTION
MARKETING- SEO
MAIN PURPOSE OF THE JOB
To coordinate search engine efforts, including onsite as well as offsite optimisation and keyword expansion research
FUNCTION /DEPARTMENT
Marketing
DESIGNATION
Marketing- SEO
Location
Agra
GRADE
REPORTS TO
Lead-Digital Marketing
REPORTEES
NA
JOB REQUIREMENTS
EDUCATION QUALIFICATION
ESSENTIAL
Any Graduate or Post Graduate having 1 to 5 year of experience. Prior experience in the education and school books category will be an added benefit.
KEY SET OF SKILLS / EXPERIENCE
We are looking for an analytical and perceptive professional who have growth mindset and able to collaborate with various cross functional teams.
KEY RESPONSIBILITIES OF THE JOB
SNO
AREAS
1.
In depth knowledge of standard and current SEO practices both On Page & Off Page.
2.
Knowledge of ranking factors and search engine algorithms.
3.
Analyse, improvise and deliver measurable SEO results. Growth on our current results is the key.
4.
Recommend changes to website architecture, content mapping, inter linking and other factors to improve SEO positions for target keywords and drive better user experience.
5.
Build interactions that build ranking, website profile, targeted traffic and drive conversions.
6.
In-depth knowledge of website & SEO analytics tools - Google Analytics, Search Console, SEMRush and more.
7.
Conduct keyword research for SEO as well as to guide content teams.
8.
Experience in content marketing and platforms like Quora & more.
9.
Understanding of performance marketing, UX/UI and online customer acquisition.
10.
Analytical mindset with numerical aptitude.
