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Full time

Job Title: SEO Executive

Job Location: Agra

Job Type: Full-time

Experience Level: Mid to Senior-level (3-8 years)

Job Description:

We are looking for a talented and experienced SEO Executive to join our digital marketing team. As an SEO Executive, you will play a key role in developing and implementing effective SEO strategies to improve our online presence, drive organic traffic, and enhance the overall performance of our digital assets.

Roles and Responsibilities:

1. Keyword Research and Analysis:

a. Conduct comprehensive keyword research to identify relevant and high-performing keywords.

b. Analyze competitor keyword strategies and identify opportunities for improvement.

2. On-Page Optimization:

a. Optimize website content, meta tags, URLs, and other on-page elements for improved search engine visibility.

b. Implement best practices for on-page SEO to enhance user experience.

3. Technical SEO Audits:

a. Perform technical SEO audits to identify and address issues affecting website performance.

b. Collaborate with the development team to implement technical SEO recommendations.

4. Link Building:

a. Develop and execute effective link-building strategies to improve the website's authority.

b. Build relationships with relevant websites and influencers for link-building opportunities.

5. Content Optimization:

a. Collaborate with content creators to ensure content is optimized for search engines.

b. Optimize existing content and identify opportunities for new, SEO-friendly content.

6. Monitoring and Reporting:

a. Use SEO tools to monitor website performance, track keyword rankings, and analyze backlink profiles.

b. Prepare regular reports on SEO performance, providing actionable insights.

7. Stay Updated on Industry Trends:

a. Keep abreast of industry trends, algorithm updates, and emerging SEO best practices.

b. Proactively implement strategies to align with changing search engine algorithms.

Qualifications and Skills:

1. Educational Background:

a. Bachelor's degree in Marketing, Digital Marketing, or a related field.

2. Experience:

a. 3-8 years of hands-on experience in Search Engine Optimization.

3. Technical Proficiency:

a. Proficient in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc.

b. Understanding of web development technologies and their impact on SEO.

4. Analytical Skills:

a. Strong analytical and problem-solving skills to interpret data and make data-driven decisions.

b. Ability to identify trends, insights, and areas for improvement.

5. Communication Skills:

a. Effective verbal and written communication skills.

b. Ability to explain complex SEO concepts to non-technical stakeholders.

6. Adaptability:

a. Ability to adapt to evolving search engine algorithms and industry trends.

b. Commitment to continuous learning and staying updated on SEO best practices.

Key Result Areas (KRAs):

a. Keyword Research and Analysis:

b. Conduct thorough keyword research to identify relevant and high-traffic keywords.

c. Analyze keyword competitiveness and trends to optimize website content.

d. On-Page Optimization: Implement on-page SEO strategies, including meta tags, header tags, and URL optimization.

e. Optimize content for readability, relevance, and keyword density.

f. Off-Page Optimization: Develop and execute link-building strategies to increase the website's authority. Engage in outreach activities to secure backlinks from authoritative websites.

g. Content Creation and Optimization: Create SEO-friendly content, including blog posts, articles, and website copy. Optimize existing content for search engine visibility and user experience.

h. Technical SEO: Conduct website audits to identify and resolve technical issues affecting SEO. Ensure proper implementation of SEO best practices, including sitemaps and robots.txt.

i. SEO Analytics and Reporting: Monitor website performance using tools like Google Analytics and Search Console. Generate regular reports on key SEO metrics and provide insights for improvement.

j. Competitor Analysis: Conduct competitive analysis to identify opportunities and threats in the industry.

k. Stay updated on industry trends and algorithm changes to adjust strategies accordingly.

l. Local SEO: Optimize the website for local search, including Google My Business optimization. Manage local citations and online reviews to enhance local visibility.

m. Social Media Integration: Integrate SEO strategies with social media channels to amplify online presence. Collaborate with social media teams for cohesive digital marketing efforts.

n. Continuous Learning: Stay informed about the latest trends, tools, and technologies in SEO. Attend relevant webinars, conferences, and training sessions to enhance skills.

o. Conversion Rate Optimization (CRO): Collaborate with the marketing team to improve the website's conversion rates.

p. Analyze user behavior and suggest changes to enhance the user journey.

Interested candidates can share their resume at recruitment@oswaalbooks.com / hrlead@oswaalbooks.com


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Dear Candidate, Thank you for applying against our advertised job at Oswaal Books & Learning Pvt Ltd, Agra. We are in the process of receiving and reviewing job applications. Should we wish to proceed further with your candidature if found matching our requirement then we shall get in touch with you. Warm Regards, Team Recruitment

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