Sr. Marketing Manager APPLY NOW

Job Title: Sr. Marketing manager

Experience: 10 - 15 years

Location: M.G Road, Agra

Job Type: Full-time

Job Description: - As a Senior Marketing Manager in our dynamic book publication house, you will play a pivotal role in driving the marketing strategies to enhance the visibility, engagement, and sales of our diverse book portfolio. This position requires a creative and strategic thinker with a deep understanding of the publishing industry, digital marketing trends, and a proven track record of successful book marketing campaigns.

Responsibilities:

1.Book Launch and Promotion:

Develop and execute comprehensive book launch strategies.

Coordinate promotional campaigns to create maximum impact for new releases.

2. Author Collaboration:

Build and maintain strong relationships with authors to enhance collaboration in marketing activities.

Coordinate author participation in promotional campaigns.

3. Public Relations:

Manage relationships with media outlets, bloggers, and influencers.

Draft and distribute press releases and secure media coverage for key book releases.

4. Distribution Support:

Work closely with the sales team to create effective marketing materials for book distribution.

Implement marketing initiatives to strengthen relationships with distributors and retail partners.

5. Events and Promotions:

Plan and execute promotional events, book signings, and author tours.

Identify and leverage opportunities for participation in industry events and book fairs.

6. Market Research:

Conduct market research to stay informed about industry trends and reader preferences.

Analyze competitor activities and adjust marketing strategies accordingly.

7. Budget Management:

Develop and manage the marketing budget efficiently.

Monitor expenses and provide regular budget reports.

8. Data Analysis and Reporting:

Utilize analytics tools to track and analyze marketing performance metrics.

Prepare detailed reports on the success of marketing strategies.

9. Collaboration with Other Departments:

Work closely with editorial, design, and sales teams to ensure integrated marketing efforts.

Provide marketing support for new acquisitions and publications.

10. Customer Engagement:

Implement strategies to engage with readers and build a community around our books.

Utilize CRM tools for effective customer relationship management.

Qualifications:

1.Education:

Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree is a plus.

2. Experience:

5-7 years of experience in book publishing or related industry.

Proven track record of successful book marketing campaigns.

3. Digital Marketing Skills:

Proficiency in digital marketing tools and platforms.

Strong understanding of SEO, SEM, and social media marketing.

4. Communication Skills:

Excellent written and verbal communication skills.

Ability to create compelling marketing materials.

5. Relationship Building:

Strong networking and relationship-building skills.

Ability to collaborate effectively with authors and industry professionals.

6. Analytical Skills:

Strong analytical skills to interpret data and make data-driven decisions.

Familiarity with analytics tools.

7. Creativity:

Creative thinking to develop innovative marketing strategies.

Ability to differentiate books in a competitive market.

8. Leadership and Team Management:

Leadership skills to guide and manage a marketing team.

Ability to work collaboratively in a cross-functional environment.

Interested candidates can share their resume at recruitment@oswaalbooks.com / hrlead@oswaalbooks.com