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Sr. Marketing Manager APPLY NOW

Agra
Full time

Job Title: Sr. Marketing manager

Experience: 12 - 15 years

Location: M.G Road, Agra

Job Type: Full-time



Job Description: - As a Senior Marketing Manager in our dynamic book publication house, you will play a pivotal role in driving the marketing strategies to enhance the visibility, engagement, and sales of our diverse book portfolio. This position requires a creative and strategic thinker with a deep understanding of the publishing industry, digital marketing trends, and a proven track record of successful book marketing campaigns.



Responsibilities:


1.Book Launch and Promotion:

Develop and execute comprehensive book launch strategies.

Coordinate promotional campaigns to create maximum impact for new releases.


2. Author Collaboration:

Build and maintain strong relationships with authors to enhance collaboration in marketing activities.

Coordinate author participation in promotional campaigns.


3. Public Relations:

Manage relationships with media outlets, bloggers, and influencers.

Draft and distribute press releases and secure media coverage for key book releases.


4. Distribution Support:

Work closely with the sales team to create effective marketing materials for book distribution.

Implement marketing initiatives to strengthen relationships with distributors and retail partners.


5. Events and Promotions:

Plan and execute promotional events, book signings, and author tours.

Identify and leverage opportunities for participation in industry events and book fairs.


6. Market Research:

Conduct market research to stay informed about industry trends and reader preferences.

Analyze competitor activities and adjust marketing strategies accordingly.


7. Budget Management:

Develop and manage the marketing budget efficiently.

Monitor expenses and provide regular budget reports.


8. Data Analysis and Reporting:

Utilize analytics tools to track and analyze marketing performance metrics.

Prepare detailed reports on the success of marketing strategies.


9. Collaboration with Other Departments:

Work closely with editorial, design, and sales teams to ensure integrated marketing efforts.

Provide marketing support for new acquisitions and publications.


10. Customer Engagement:

Implement strategies to engage with readers and build a community around our books.

Utilize CRM tools for effective customer relationship management.



Qualifications:


1.Education:

Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree is a plus.


2. Experience:

5-7 years of experience in book publishing or related industry.

Proven track record of successful book marketing campaigns.


3. Digital Marketing Skills:

Proficiency in digital marketing tools and platforms.

Strong understanding of SEO, SEM, and social media marketing.


4. Communication Skills:

Excellent written and verbal communication skills.

Ability to create compelling marketing materials.


5. Relationship Building:

Strong networking and relationship-building skills.

Ability to collaborate effectively with authors and industry professionals.


6. Analytical Skills:

Strong analytical skills to interpret data and make data-driven decisions.

Familiarity with analytics tools.


7. Creativity:

Creative thinking to develop innovative marketing strategies.

Ability to differentiate books in a competitive market.


8. Leadership and Team Management:

Leadership skills to guide and manage a marketing team.

Ability to work collaboratively in a cross-functional environment.

 

Interested candidates can share their resume at recruitment@oswaalbooks.com / hrlead@oswaalbooks.com


APPLICATION FORM

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Dear Candidate, Thank you for applying against our advertised job at Oswaal Books & Learning Pvt Ltd, Agra. We are in the process of receiving and reviewing job applications. Should we wish to proceed further with your candidature if found matching our requirement then we shall get in touch with you. Warm Regards, Team Recruitment

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