Lead Digital Marketing
MAIN PURPOSE OF THE JOB
To lead the development and execution of our digital marketing strategy, driving growth and engagement
with our target audience.
EDUCATION QUALIFICATION A Bachelor's degree in marketing, communications, or a related field
KEY SET OF SKILLS /
At least 5-7 years of experience in digital marketing, with a proven track record of
developing and executing successful campaigns.
Strong understanding of digital marketing channels and technologies.
KEY RESPONSIBILITIES OF THE JOB
1. Develop and execute a comprehensive digital marketing strategy that leverages the latest trends and
2. Plan and execute high-impact digital campaigns across multiple channels (e.g., email, social media,
SEO, PPC, and display advertising)
3. Analyze market trends and customer behavior to inform data-driven marketing decisions
4. Manage and mentor a team of talented digital marketers to achieve shared goals.
5. Collaborate with other departments to ensure a seamless customer experience across all touchpoints
6. Stay up-to-date with the latest digital marketing trends and bring new ideas to the table
7. Track and measure the success of digital marketing initiatives and use data to optimize future