SocIAL MEDIA MANAGER
Main Purpose of the Job
To develop, lead and execute world-class social media marketing programs, delivering best-in-class customer engagement.
Function /department
Marketing
Designation
Social Media-Manager
Location
Agra
Grade
Reports to
Head-Digital Marketing
Reportees
NA
JOB REQUIREMENTS
Education Qualification
Essential
Any graduate having minimum 1-4 years plus working experience.
Key Set of Skills / Experience
proven track record of delivering social media marketing results, with the ability to develop content from scratch and drive big ideas from conception to execution.
KEY Responsibilities of the Job
SNO
AreaS
1.
Ownership of Oswaal Books social media channels including execution of activations from concept to post-implementation analysis.
2.
Activate creative and efficient ways to plan, execute, and measure social media marketing that connects with customers and enhance engagement.
3.
Lead the development and implementation of a wide range of content types: reels, video, graphics and other content that best utilizes relevant social media and digital platforms.
4.
Work with design team to produce desired creative collaterals.
5.
Measure, analyze performance and make both real-time and long-term recommendations for optimization.
6.
Find new and exciting ways to engage customers via social media channels to drive awareness, conversation and affinity for the Oswaal Books brand and its content.
7.
Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings.
